With effect from: 10 February 2025
Revised On: 28 March 2025
INTRODUCTIONARTRA TECHNOLOGIES PRIVATE LIMITED, with its registered office at Nirmitee's Nexus, 3rd Floor, Plot No 58, D.No 1-74/6, Pillar No. 1724, Guttala Begumpet,Madhapur, Hyderabad-500081 (“Company,” “we,” “us,” or “our”) is committed to safeguarding the privacy of individuals using our services. This Privacy Policy (“Policy”) outlines how we collect, use, disclose, and protect your personal information when you interact with our website [www.artratech.com] (“Website”) and our mobile application (“App”) (the Website and the App are collectively referred to as the “Platform”) owned and operated by us, in compliance with applicable data protection laws. This Policy applies to any user (“User”) also referred to as “you” and/or “your” for the purposes of this Policy. Please note that the Privacy Policy forms as part of and should be read in consonance with, the terms and conditions of this Platform (“Terms and Conditions”)
This Privacy Policy articulates the principles governing our collection, processing, utilization, retention, and dissemination of information, both personal and non-personal, ensuring compliance with prevailing legal frameworks, industry best practices, and regulatory obligations.
All partner entities and third parties working with or for the Company who have or may have access to Personal Data will be expected to have read, understood, and agreed to comply with this Policy. No third party may access, or process Personal Data held by the Company without agreeing to the terms set forth herein or being subject to confidentiality and privacy standards that are at least as strict as those outlined in this Policy
The Privacy Policy is published in accordance with the provisions of the Information Technology Act, 2000, the Reasonable Security Practices and Procedures and Sensitive Personal Data or Information Rules, 2011 and the Digital Personal Data Protection Act, 2023 that require publishing privacy policy on an online portal of the Company.
We request you to go through this Privacy Policy and the Terms and Conditions carefully before you decide to access this Platform. By using our services, you agree to the terms of this Privacy Policy and the Terms and Conditions. If you do not agree, please refrain from using our services.
You represent that you voluntarily provide us with your Personal Data and hereby acknowledge and expressly consent to our collection, use, processing, storing, disclosure and/or transfer of your Personal Data as described hereinafter.
By using or continuing to use our services, you confirm that you are 18 (eighteen) years of age or older and a natural person who is competent to enter into binding contracts, in accordance with the provisions of the Indian Contract Act, 1872, as amended from time to time.
By accessing and/or using our Platform or our Services or providing the Information as explained in this Privacy Policy, you consent to the collection and use of the Information you disclose on the Platform in accordance with this Privacy Policy, including but not limited to1. DEFINITIONS
1.1 For the purposes of this Privacy Policy, the following definitions shall apply:
a) “Personal Data” refers to any information that directly or indirectly identifies, describes, relates to, or is reasonably capable of being associated with an individual, including but not limited to name, identification numbers, online identifiers, geolocation data, biometric data, and financial information.
b) “Processing” encompasses any operation or set of operations performed upon Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, restriction, erasure, or destruction.
c) “Data Subject” – Any individual whose Personal Data is being processed by the Company.
d) “Consent” – Any freely given, specific, informed, and unambiguous indication of the Data Subject’s agreement to process Personal Data.
e) "Force Majeure" - any event beyond the reasonable control of the Company that prevents or delays the performance of its obligations, including but not limited to acts of God, natural disasters, pandemics, cyberattacks, government actions, labor strikes, war, terrorism, equipment failures, or any other event that could not have been reasonably foreseen or prevented.
f) "Services" - shall have the meaning ascribed to it under our Terms and Conditions.
2. INFORMATION WE COLLECT
2.1. Personal Data We Collect
The categories of Personal Data we collect include but are not limited to:
a) Identity and Contact Information Full name, phone number, email address, mailing address.
b) Authentication and Security Data Passwords, security questions, multi-factor authentication data, and access logs.
c) Communications DataCorrespondence exchanged with us, including emails, chat messages, and customer service interactions.
d) Digital IdentifiersIP address, device information, browser type, operating system, session activity, referral sources, and behavioural tracking data.
2.2. Non-Personal Data We Collect
We also collect non-personally identifiable information ("Non-Personal Data"), which may include:
a)IP address, browser type, operating system, and device identifiers.
b)Website navigation patterns, referring URLs, and engagement metrics.
c) Cookies, tracking pixels, and similar technologies to optimize user experience and analytics.
3. COLLECTION OF USAGE DATA
3.1. We collect information about how you interact with and use our Platform ("Usage Data" ). This includes :
a) Device Information Details such as IP address, browser type, operating system, and device identifiers.
b) Log Data Records of your interactions with our Platform, including access times, pages viewed, and diagnostic data.
c) Activity TrackingClicks, navigation paths, time spent on pages, and interactions with features.
d) Location DataApproximate geographical location derived from your IP address, provided you have enabled such settings
3.2. We use this data to analyse trends, enhance security, improve our Platform’s functionality, and optimize user experience. This information may also be shared with our analytics and service providers to refine our services.
4. COOKIES AND TRACKING TECHNOLOGIES
4.1. We use cookies and similar tracking technologies to monitor activity on our Service and store certain information. These technologies, including beacons, tags, and scripts, help us collect data, enhance user experience, and analyse our Service's performance. By using our Platform, you consent to our use of cookies. You may opt out of non-essential cookies by adjusting your browser settings or using the cookie preference tool available on our Platform. Certain functionalities may be affected if cookies are disabled.
4.2. The tracking technologies we use include, but are not limited to, the following:
a) Cookies (Browser Cookies) cookies are small files stored on your device. You can configure your browser to reject all cookies or notify you when a cookie is being placed. However, disabling cookies may affect your ability to access certain features of our Service. Unless you have modified your browser settings to decline cookies, our Service may use them.
b) Web Beacons Some parts of our Service and emails may contain small electronic files known as web beacons (also called clear GIFs, pixel tags, or single-pixel GIFs). These help us track user visits, monitor email engagement, and analyse website performance, such as measuring the popularity of specific sections and verifying system integrity.
4.3. We use session as well as persistent cookies to smoothly provide the services. Additionally, we use essential cookies for authentication and security purposes, including fraud prevention. We may update this clause from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please review this clause periodically for any changes. Your continued use of the Platform following the posting of changes constitutes your acceptance of such changes. The Platform is not responsible for cookies placed in the device of user/s by any other website and information collected thereto. The Platform may share the cookies with a third party for offering services based on users previous browsing history.
4.4. If you would like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, that if you delete cookies or refuse to accept them, you might not be able to use all the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
a) For Chrome web browser, visit https://support.google.com/accounts/answer/32050 from Google.
b) For Internet Explorer web browser, visit http://support.microsoft.com/kb/278835 from Microsoft.
c) For any other web browser, please visit your Web browser’s official web pages.
4.5. You can learn more about cookies at http://www.allaboutcookies.org/ and from third-party website, Network Advertising Initiative at http://www.networkadvertising.org/
4.6. You can manage your preferences by adjusting the permissions or settings on your mobile device. Refer to your device’s help documentation for more information on disabling app tracking features.
5. PROCESSING OF PERSONAL DATA
5.1.We may process and use your Personal Data including but not limited to, for the following purposes
a) To provide and maintain our Service This includes monitoring and analysing usage to improve performance and user experience.
b) To fulfil contractual obligations We use your data to develop, execute, and ensure compliance with purchase contracts or any other agreements made through our Service.
c) To communicate with youWe may contact you via email, phone calls, SMS, or other electronic means (such as push notifications) to provide updates, important information, security alerts, or service-related notices.
d) To provide marketing updatesIf you have not opted out, we may send you news, special offers, and general updates about products, services, or events similar to those you have previously purchased or inquired about.
e) To manage your requestsYour information helps us respond to and handle any inquiries or requests you submit.
f) For business transactionsIn the event of a merger, restructuring, sale, or transfer of assets (including bankruptcy or liquidation), your Personal Data may be transferred as part of the transaction.
g) For analytical and improvement purposesWe may use your data for analytics, trend analysis, marketing evaluation, and service enhancement to improve your overall experience.
h) To comply with legal and regulatory obligations and to protect our legitimate business interests.
i) For employment-related purposes, such as payroll management, benefits administration, and statutory compliance.
j) To enforce the Company’s Terms and Conditions
5.2. In certain situations, we may process your Personal Data based on deemed consent. This includes cases where processing is necessary for providing the requested services, fulfilling contractual obligations, complying with legal or regulatory requirements, responding to emergencies, or serving public interest purposes. If you wish to restrict further processing under deemed consent, you may notify us at contactus@artratech.com, except where processing is required by law.
6. SHARING YOUR PERSONAL DATA
6.1. We may share your Personal Data including but not limited to, in the following instances:
a) With service providers
b) For business transactions Your data may be shared or transferred as part of negotiations or finalization of mergers, asset sales, financing, or business acquisitions.
c) With affiliatesWe may share your information with our affiliates, such as our parent company, subsidiaries, or joint ventures, requiring them to adhere to this Privacy Policy.
d) With Third PartiesYour data may be shared with third parties who offer related products, services, or promotions.
e) With Other UsersIf you share personal data in public areas of our Services, it may be visible to other users and could be publicly distributed.
f) As required by law or to protect our legal rights, respond to regulatory requirements, or comply with court orders.
g) With your consentWe may share your information for any other purpose with your explicit consent.
7. DATA ACCESS RIGHTS
7.1. The Company reserves the right to access, process, and utilize Personal Data as necessary for business operations, legal compliance, and service enhancements. By using our services, you acknowledge and agree that:
a) Company Access The Company and its authorized personnel may access your Personal Data to ensure service functionality, conduct audits, enforce policies, and improve user experience.
b) Third-Party AccessWhere required, the Company may grant access to third-party service providers, regulatory bodies, or legal authorities for compliance, fraud prevention, and security measures.
c) Restriction of User ControlWhile users may update or modify certain Personal Data, the Company retains the right to limit, deny, or override such modifications if necessary for compliance, fraud prevention, or operational integrity.
d) Legal and Compliance-Based AccessThe Company may access and disclose Personal Data in response to legal requirements, court orders, investigations, or regulatory obligations without prior user consent.
8. YOUR RIGHTS
8.1. You may have the following rights regarding your Information:
a) Access and Correction You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information. The Company relies on the users to disclose to it all relevant and accurate information and to inform the Company of any changes. If you wish to make a request to correct or update any of your Information which we hold about you, you may submit your request on the email address mentioned below.
b) Data DeletionYou may request deletion of your data at any time. Following a deletion request, we will delete your data and Information, unless it is required to be retained due to legal or regulatory requirements. Please note that we may take time to process deletion requests, and after the data is deleted, we will not use your Information for any processing unless required by us to comply with our legal obligations in accordance with this Privacy Policy.
c) Withdraw ConsentThe consent that you provide for the collection, use and disclosure of your Information will remain valid until such time it is withdrawn by you in writing. If you withdraw your consent, the Company will stop processing the relevant Information except to the extent that the Company has other grounds for processing such Information under applicable laws. The Company will respond to your request within a reasonable timeframe. You may withdraw your consent at any time by contacting the Company at below mentioned email address.
d) Opt-OutThe Platform provides an option to opt-out of receiving any promotional or marketing communications from us. If you do not wish to receive any promotional or marketing communications from us, you can contact us at the address provided below.
e) Data PortabilityRequest a copy of your Information in a structured, machine-readable format.
8.2. To exercise any of these rights, contact us at contactus@artratech.com
9. RETENTION OF DATA
9.1. We will retain your Personal Data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as permitted by applicable law. Your data may be retained and used as required to comply with legal obligations (such as compliance with applicable laws), resolve disputes, and enforce our agreements and policies.
However, even after your account is terminated, the Company may retain your Information as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account, investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reasons.
10. TRANSFER OF DATA
10.1. Your Personal Data will be processed and stored exclusively on servers located within India. We do not transfer or store your information outside India, ensuring compliance with applicable data protection laws and regulations.
10.2. By providing your information and agreeing to this Privacy Policy, you consent to such transfers.
10.3. We take all reasonable measures to ensure your data is handled securely and in compliance with this Privacy Policy. No transfer of your Personal Data will occur unless appropriate security measures and safeguards are in place to protect your information.
11. DISCLOSURE OF DATA
11.1. Business Transactions: In the event of a merger, acquisition, corporate restructuring, or sale of assets, we reserve the right to transfer your Personal Data as part of the transaction. Such a transfer may occur without prior notice, and the handling of your data will be subject to the policies of the acquiring entity. The Company assumes no liability for how your data is managed by the successor entity after the transfer.
11.2.Legal and Regulatory ComplianceWe may disclose your Personal Data if required to do so by law, regulation, legal process, or enforceable governmental request. We shall not be liable for any consequences arising from such disclosure.
11.3.Other Legal RequirementsWe reserve the right to disclose Personal Data when necessary to:
a) Enforce our legal rights, policies, and agreements.
b) Protect and defend our Company, its affiliates, employees, and assets against claims or legal disputes.
c) Investigate, prevent, or take action against suspected fraudulent activities, cyber threats, or unlawful conduct.
d) Safeguard the security, rights, and well-being of our users, employees, and the public.
e) Mitigate financial or legal risks to the Company.
11.4. By continuing to use our Service, you acknowledge and agree that the Company shall not be held liable for any disclosures made in accordance with this clause.
12. SECURITY OF YOUR PERSONAL DATA
12.1. We prioritize the security of your Personal Data and implement industry-standard measures to safeguard it against unauthorized access, alteration, disclosure, or destruction. Our security protocols include encryption, access controls, firewalls, and regular monitoring of our systems to detect potential vulnerabilities and threats. The Information that is collected from you may be transferred to, stored and processed within India.
12.2. However, you acknowledge that no method of data transmission over the Internet or electronic storage is entirely secure. Despite our best efforts to protect your data, we cannot guarantee absolute security and we are not liable for breaches beyond our reasonable control, including but not limited to cyberattacks, unauthorized third-party access, or force majeure events. You are responsible for maintaining the confidentiality of your login credentials and account details. Any unauthorized access resulting from your failure to safeguard such information is at your own risk.
12.3. By using our Service, you accept the inherent security risks associated with online data transmission and agree that the Company shall not be held liable for any data breaches, unauthorized access, or loss of data beyond our reasonable control.
13. DATA BREACH AND LIABILITY
13.1. We implement stringent security measures to protect your Personal Data. However, in the event of a data breach caused by cyberattacks, unauthorized access, system failures, or any other unforeseen circumstances, we will take all reasonable steps to investigate and mitigate the impact. Where required by applicable laws, we will notify relevant authorities and affected users.
13.2. If a data breach occurs due to circumstances beyond our control, including but not limited to third-party service provider vulnerabilities, user negligence (such as weak passwords or unauthorized account sharing), or force majeure events, the Company shall not be held responsible for any resulting damages, including loss, misuse, or unauthorized disclosure of Personal Data
13.3. You acknowledge that any interactions with third-party platforms, websites, or services linked to our Platform are at your own risk. We are not responsible for any breaches, data leaks, or security failures occurring on third-party platforms, even if accessed through our Service. Users are advised to review the privacy policies and security practices of any third-party services before sharing their information.
13.4. We take reasonable steps to ensure that third-party service providers handle personal data appropriately, but we are not responsible for their independent practices
13.5. By continuing to use our Service, you agree that the Company shall not be liable for any direct or indirect damages arising from a data breach, except where explicitly required by applicable law.
14. CHILDREN’S PRIVACY
14.1. Our Service is not intended for individuals under the age of 18 (eighteen) ( “Minor”). We do not knowingly collect Personal Data from a Minor. If we become aware that we have collected data from a Minor, we will delete it promptly..
14.2. If we rely on consent as a legal basis for processing Personal Data and applicable laws require parental consent in your country, we may request consent from a parent before collecting or using the child's information.
15. LINKS TO THIRD-PARTY WEBSITES
15.1. Our Service may provide links to third-party websites, applications, or services for your convenience. These third-party platforms operate independently and are not under our control. We do not endorse, guarantee, or assume any responsibility for the content, security, accuracy, privacy practices, or policies of such third-party websites.
15.2. By accessing or using any third-party link, you acknowledge and agree that the Company shall not be liable for any loss, damage, or consequences arising from your interactions with such third-party platforms. Your use of these external sites is entirely at your own risk, and we strongly advise you to review their respective Privacy Policies, terms of use, and security measures before sharing any personal data or engaging in transactions.
15.3. The Company is under no obligation to monitor, review, or update third-party links, and we reserve the right to remove or modify access to such links at our sole discretion, without notice.
16. PROHIBITED ACTIONS
16.1. While using this Platform, you agree not to, by any means (including hacking, cracking, or defacing any portion of the Platform) indulge in illegal or unauthorized activities including the following:
a) Restrict or inhibit any authorized User from using this Platform.
b) Use the Platform for unlawful purposes.
c) Harvest or collect information about Users without their express consent.
d) “Frame” or “mirror” any part of the App without our prior authorization.
e) Engage in spamming or flooding.
f) Transmit any software or other materials that contain any virus, time bomb, or other harmful or disruptive component.
g) Remove any copyright, trademark, or other proprietary rights notices contained in the Platform.
h) Use any device, application, or process to retrieve, index, “data mine” or in any way reproduce or circumvent the navigational structure or presentation of the site.
i) Permit or help anyone without access to the App to use the site through your username and password or otherwise.
16.2. Violation of any of the above prohibited actions may result in immediate termination of your access to the Platform and/or legal action, as deemed necessary by the Company to protect its interests and rights.
17. UPDATES TO THIS PRIVACY POLICY
17.1. We reserve the right to modify or update this Privacy Policy at any time at our sole discretion. Any changes will take effect once posted on this page, and the "Last Updated" date will be revised accordingly.
17.2. Your continued use of our Service after any updates constitutes your acknowledgment and acceptance of the revised Privacy Policy. It is your responsibility to review this Privacy Policy periodically to stay informed about any modifications.
18. CONTACT US
18.1. If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your Personal Data, you may contact us at:
We will make reasonable efforts to address your concerns and respond to your queries in a timely manner.
